1968 – Watts


  • Packard Message, Dave Packard, 1.
  • Anent Parking
  • GmbH Completes Third Building, 1.
  • Sick Leave Plan Liberalized, 1.
  • International Interest in Microwave Spectroscopy, 2.


  • HP Eyes Big Sales For New Low-Cost Diode, 1.
  • Stanford Honors John Young (Appointed Business School Adviser), 1.


  • First Quarter Report, 1.
  • Kirby New Pr Prexy For Peninsula Group, 1.
  • HP Scholarship Program–’68, 1.


  • Hewlett-Packard Electronic Calculator Readied for Science, Industry, 2.


  • How Many Items in the 1968 HP Catalog, 1.


  • HP Scholarships Granted, 1.


  • Blood Bank Results, 1.
  • 1968 Hewlett-Packard Scholarship Winners, 1.
  • Some Fatherless Boy Needs a Big Brother, 2.


  • Evening Education Programs, 1.
  • Santa Clara Progress Report, 1.


  • San Diego Division Moves to New Leased Plant, 1.
  • Standards Divisionalized, 1.
  • 51,000 Live and Breathe WESCON ’68, 1.
  • United Fund. . .a Need or A Nuisance?, 1.


  • Atalla Report–Second Annual Solid State Devices Conference, 1.
  • 11/68 Corporate HP Sets Up Divisional Grouping, 1.
  • United Fund Results, 1.
  • Dean Morton Heads New Medical Products Team, 1.


  • Profit-Sharing Checks Out December 17, 1.

1968 – MEASURE Magazine

January 1968 HP’s Customer College

  • HP customer training programs are growing due to many new products; last year’s customer training included 300 seminars and courses taken by 10,000 customers. 2 5
  • Long-time employees reminisce about their careers at HP. 6 7
  • 1967 HP highlights month-by-month. 8 9
  • Electronic music synthesizers; some studios use HP equipment to test, develop, calibrate and power the synthesizers. 10 12
  • HP catalog contains 2,163 products; one of everything would cost over $2.3 million. 13
  • HP Germany finishes third building in Boeblingen. 14
  • Eastern Sales Region moves into new building, Paramus, N.J. 14
  • New sick leave plan makes employees eligible for sick time after only one year. 14
  • Packard reviews 1967, a “reasonably good year.” 15
  • Synthesized musical score. 16

February 1968 Profits: The Reward of Progress

  • Packard discusses profits and problems, such as not meeting shipping targets or reducing costs. 2
  •  Profits-sharing formula used at HP is explained. 3 4
  •  Reducing scrap heap, which was 42 percent higher this year and costs $3 million; divisional programs to deal with scrap. 5 7
  •  HP ways to search for the next big invention: creative science, cooperation with university research programs, government laboratories, geographical positioning, site selection. 8 10
  •  New diode introduced with multimillion dollar annual sales potential. 11
  •  Yokogawa-HP management changes. 11
  •  HP asks Supreme Court to review its legal controversy with and General Accounting Office over fixed-price contracts negotiated with government. 11
  •  FICA (Social Security) payments increase. 11
  •  Stock purchase price to employees is $53.13. 11
  •  Semiannual stock dividend of 10 cents/share announced. 11
  •  New interest in the oceans as frontier for exploration and exploitation, including food resources. 12 15
  •  Solid-state version of 200A (HP’s first instrument) makes debut. 16

March 1968 Problem Solving: HP’s New Desk Top Calculator

  • Introduction of 9100A desktop calculator that can outperform many computers. 2 5
  • Spring fever and HP employees’ recreation. 6-7
  • Cutting overhead with systems approach –- improving methods as opposed to cost cutting. 8 10
  • Holography, 3D photos; laser research at HP labs. 11 13
  • Employee scholarship fund-raising campaign for employee’s children. 14
  • Eleven divisions exhibit at IEEE trade show. 14
  • J.B. Fulenwider elected to HP board. 14
  • Microwave Division to sell thin-film microcircuits. 14
  • HP engineer gets patent on automobile carburetor. 14
  • First-quarter earnings down 11 percent, sales up 7. 14
  • Astronaut Stuart Roosa tours Loveland, Colo., division. 14
  • Packard discusses Santa Clara site selection and building. 15

April 1968 Electronic Highways

  • HP instrumentation used in FAA air traffic control (ATC) centers. 2 5
  • HP shows 50 new instruments at IEEE trade show in New York. 6 7
  • Interview with Hewlett about HP’s warranty policy and reducing warranty failures. 8 10
  • HP in South Queensferry, Scotland; expectations exceeded about building a plant there. 11 13
  • Two computers introduced: 2114A, 2000A. 14
  • HP opens district marketing office in Richardson, Texas. 14
  • HP denied Supreme Court hearing regarding Government Accounting Agency decisions. 14
  • Regional sales offices relocating: Paramus, N.J.; Burlington, Mass., Rockville, Md. 14
  • Medical instruments go on display in Lima, Peru. 14
  • Packard says reassignments between divisions of both people and products are healthy. 15
  • Fashion show at Colorado Springs benefiting CARE. 16

May 1968 Ahead: The Highway that Forgives

  • Professor at U of Michigan tests electronic control of vehicles and found it feasible and economical; can transport large number of vehicles safely by eliminating human failings; traffic industry finds applications for HP instruments. 2 5
  • Customers see reliability and workmanship as service from initial order to delivery; HP’s efforts to reduce workmanship error and improve quality control. 6 8
  • Stock purchase price first quarter. 9
  • New HP Systems group in Palo Alto for custom systems. 9
  • New Canadian sales office opens in St. James, Manitoba, Canada. 9
  • Telectra of Luanda, Angola, appointed distributor; Telecom Ltd. of Teheran, Iran, adds HP’s analytical product line. 9
  • HP ad for 181A oscilloscope scores high readership. 9
  • HP named Aerojet supplier of month. 9
  • Lunchtime athletes, employee recreation. 10 11
  • Analytical demonstration of gas chromatography in labs; Annemarie Wegmann. 12 14
  • Packard discusses equal opportunity, non-discrimination policy, minority hiring and upgrading. (diversity) 15
  • USC students use HP 1300 X-Y CRT monitor to study moon. 16

June 1968 The Listeners

  • Listening to outer space, radio astronomy; HP products play important role in astronomical labs around the world: power suppliers, printers, voltmeters, counters, oscilloscopes, recorders. 2 5
  • Running your own HP; parody shows money flow if you started your own one-man version of HP. 6 7
  • Follow up with customers of HP medical sales. 8 9
  • Humorous news at HP – HP “Laugh In.” 10
  • Engineers and marketing test new approaches to competition: manufacturability, serviceability, economies of scale. 11 13
  • Charlie Euston is new head of Analytical Instrumentation Council. 14
  • Savings Bond drive underway. 14
  • HP honored at U. of Texas for donating travel lab. 14
  • HP talks to security analysts. 14
  • Second-quarter shows record earnings; profit sharing totals $2.3 million. 14
  • San Diego plant to open. 14
  • Packard discusses meeting company’s challenges; product mix and market. 15
  • Interstellar message in binary code. 16

July 1968 The Inequality Loop: How We Can Help Break It

  • HP’s vice president of personnel, Swede Wild, talks about equal opportunity, inequality, minority hiring. (diversity) 2-7
  • Keeping ahead of change; Eastern Sales Region talks about “account manager” concept of field sales organization. 8 10
  • Target to improve management decision-making process; “management by objective,” sixth corporate objective. 11 13
  • HP ranked 319 in Fortune 500. 14
  • HP scholarships awarded to 33 employees’ children. 14
  • New Neely sales office opens. 14
  • 24 percent of employees invest in savings bonds. 14
  • 366 summer hires provide relief to vacationing employees; 108 of summer hires are minorities. (diversity) 14
  • Seventh Canadian office opens, St. James, Manitoba. 14
  • Packard discusses managers’ meeting. 15
  • First time in HP history, monthly sales (in May) were $25 million. 16

August 1968 Television: Miracle Still in the Making

  • HP’s involvement in television; history of television. 2 5
  • One target for 1968 is cutting administrative and operating costs; small changes can make a big difference. 6 7
  • What to do with time off; HP employees contribute interesting vacation ideas, plans and experiences. 8 10
  • Lead “girl” in wiring section, Mary Di Matteo, Waltham, Mass., leads through example, encouragement and experience. (women) 11 13
  • Edmund Littlefield elected to board. 14
  • HP shows new products at Wescon. 14
  • Palo Alto division reorganizes. 14
  • Stock dividend of 10 cents/share. 14
  • HP Australia holds demonstration at New Zealand National Electronics Conference. 14
  • Stock purchase price for employees. 14
  • Packard discusses political involvement and encourages voting. 15
  • Desktop calculator 9100A critical success and popular beyond expectation with buyers. 16

September 1968 Fastest ‘Rep’ in the West

  • Western sales region’s Norm Neely and others man new HP product displays at WEMA. 2 4
  • HP at Wescon showcases broad sampling of products. 5
  • Mexico City Olympics to use HP in telecommunications effort. 6 7
  • NASA’s “Red Shift” project tests Einstein’s theory of relativity; use HP atomic clocks. 8 9
  • HP employee educational assistance program. 10 11
  • One target for 1968 is improved work methods and productivity. 12 13
  • Third-quarter sales up 12 percent, orders up 20. 14
  • San Diego plant opens. 14
  • Electronimex first distributor of HP in Manila, Philippines. 14
  • Bah Bolon Trading is HP distributor in Bandung, Indonesia. 14
  • HP Paris, France, opens. 14
  • U.S. taxes increase; surcharge on federal income taxes. 14
  • Santa Clara construction progress. 14
  • Packard discusses third-quarter analysis. 15
  • United Way giving. 16

October 1968 Now and Then

  • Measure magazine follows new employee through her first day on the job. (women) 2 5
  • Forty percent of accidents happen at home; safety precautions. 6 7
  • Bonneville Salt Flats and HP 5532A automobile timing system. 8 10
  • The come-back year, pre-tax profits up. 11 13
  • HP demonstrates in SE Asia. 14
  • Retirement program adds participants. 14
  • Packard discusses change in organization decentralization, formation of group structure. 15
  • HP 8020 fetal monitor to debut, 8020A, Boeblingen. 16

November 1968 Australia: The New, New World

  • HP in Australia; problems of covering huge continent from offices in Melbourne and Sydney. 2 5
  • New group structure presented to deal with company growth and operational complexity. 6 7
  • “News style” industrial advertising; ads reflect HP as multifaceted technical company. 8 9
  • SLOPPS (systematized, lineal, optional phrase selection system) alphabetic approach to meaningful phrases. 10
  • Employees behind night shift building services. 11 13
  • John Young named vice president of company and in charge of Electronics Product Group. 14
  • New team to coordinate medical products. 14
  • Rockaway and Harrison divisions renamed New Jersey Division. 14
  • Packard discusses targets for 1969. 15
  • Board member Luis Alvarez wins Nobel Prize. 16

December 1968 Christmas

  • Packard and Hewlett share Christmas thoughts. 2 3
  • Christmas of 50 years ago remembered by employees. 4 7
  • $2.7 billion toy market in 1968. 8 9
  • HP employees involved in community activities. 10 13
  • Record year-end results in sales and earnings. 14
  • HP purchases new Cupertino manufacturing plant. 14
  • New San Diego site purchased. 14
  • Magnavox buys HP test system. 14
  • FICA (social security) payments to increase. 14

1968 – HP Journal Index

January 1968 v.19 n.5

Cover: Wideband capabilities of the Model 675A Sweep Generator are dramatized in this “fisheye” lens photo.

Three and One-Half Decades in One Clean Sweep. New high-accuracy sweep generator covers 10 kHz to 32 MHz in one range with low residual FM, by Robert B. Bump, Myles A. Judd, pg 2-6. 675A.

[Authors:] Robert B. Bump, Myles A. Judd, pg 6

Advances in Spectrum Analysis. A new preselector, variable persistence with storage, better sensitivity, and flatter frequency response make spectrum analysis considerably easier and more powerful, by John J. Dupre, John R. Page, Jr., Richard C. Keiter, pg 7-16. 8441A, 852A, 8551A.

How a YIG Filter works, pg 9. Yttrium-Iron-Garnet.

[Authors:] John J. Dupre, John R. Page, Jr., Richard C. Keiter, pg 16

February 1968 v.19 n.6

Cover: Geometric distortion of new HP Television Picture Monitor is measured according to IEEE Standards

A Precision Solid-state Television Picture Monitor. Controlling broadcast picture quality and producing high-resolution distortion-free, closed-circuit-TV displays are jobs for a precision instrument, like this advanced new TV picture monitor, by John R. Hefele, pg 2-8. 6946A.

[Author:] John R. Hefele, pg 8

Measuring Spot Size and Interlace Factor, pg 4-5

Counting CW and Pulsed RF Frequencies to 18 GHz. A new frequency converter plug-in and a new transfer oscillator plug-in put frequencies as high as 18 GHz within the reach of electronic counters. Details of the new transfer oscillator and how to make CW, pulsed RF, and FM measurements with it are given in this article, by Glenn B. DeBella, pg 9-15. 5257A, 5256A.

[Author:] Glenn B. DeBella, pg 15

Frequency converter, Transfer Oscillator, or Both? pg 11

Atomic Second Adopted by International Conference, pg 16. General Conference on Weights and Measures.

See Also: Units Ambiguity Noted, by Chester H. Page, regarding a symbol used in the article “Atomic Second Adopted by International Conference”, page 20 in the August 1968 issue

March 1968 v.19 n.7

Cover: Gamma ray spectroscopy system displays counts vs. energy spectrum of isotope

Electronic Techniques in Gamma Ray Spectroscopy and Timing, by Tracy S. Storer, pg 2-10

[Author:] Tracy S. Storer, pg 10

A Multichannel Pulse-Height Analyzer with a Very Fast Analog-Digital Converter, by W. A. Ross, pg 11-15. 5400A.

[Author:] W. A. Ross, pg 14

Differential Linearity, pg 13

A Charge-Sensitive Preamplifier for Nuclear Work, by James K. Koch, pg 16-18. 5554A.

[Author:] James K. Koch, pg 18

A Nuclear-Type Linear Amplifier with Plug-In Pulse-Shaping Delay Lines, by Eric M. Ingman, pg 19-21. 5582A.

[Author:] Eric M. Ingman, pg 20

NIM Bin, pg 21. Nuclear Instrument Modules, 5580B.

A Single-Channel Analyzer with Fast Multiple-Pulse Resolution, by Robert G. Wagstrom, pg 22-24. 5583A.

[Author:] Robert G. Wagstrom, pg 23

April 1968 v. 19 n. 8

Cover: Dots representing sample values of human brain waves, displayed on the CRT of the new HP Model 5480A Signal Averager

What is Signal Averaging? Repetitive waveforms buried in noise can often be pulled out by a signal averager, an instrument that takes advantage of the redundant information provided by repetition, by Charles R. Trimble, pg 2-7

Calibrated Real-time Signal Averaging. The first two plug-ins for this new digital signal analyzer make it a versatile signal averager. Novel averaging algorithms provide a stable, calibrated display of the average at all times and even allow the averager to follow slowly changing signals, by Charles R. Trimble, J. Evan Deardorff, pg 8-13. 5480A.

Where Averaging Helps, pg 9

[Authors:] J. Evan Deardorff, Charles R. Trimble, pg 12

Off-line Analysis of Averaged Data. This new input/output coupler makes the new HP signal averager compatible with a computer and peripheral equipment, by Francis J. Yockey, pg 14-16. 5495A.

[Author:] Francis J. Yockey, pg 16

May 1968 v.19 n. 9

Cover: The new HP Model 181A Variable Persistence Oscilloscope displaying the responses of a 5 kHz bandpass filter when swept by the HP Model 3300A Function Generator and its new HP Model 3305A Sweep Plug-in.

Sweeping Four Decades at Low Frequencies. Using an interesting current and capacitor switching technique, a new precision sweep plug-in provides broadband logarithmic sweep for testing low-frequency devices, by William T. Cowan, pg 2-7. 3305, 3300A.

[Authors:] Will Cowan, pg 6

[Team Members:] Steve Venzke, Virgil Leenerts, pg 6

Applications of Low-frequency Sweepers, pg 8-9

Easier and Brighter Display of High-Frequency Signals. Variable persistence and storage added to a high-frequency oscilloscope increase measurement versatility, by Charles A. Donaldson, Charles A. Gustafson, pg 10-15. 181A.

[Authors:] Chuck [Charles A.] Donaldson, Chuck [Charles A.] Gustafson, pg 15.

Stanford Scientists Study Space Signals. Signal averager pulls pulsar signals out of noise for real time display on CRT, by Laurence D. Shergalis, pg 16

June 1968 v.19 n. 10

Cover: Oscilloscope photos demonstrate the transient-free switching of frequency and voltage ranges of the HP Model 745A AC Calibrator.

High-Accuracy AC Voltage Calibration. Many techniques are available to calibrate ac instruments, but the venerable thermal transfer method is still the best for…, by Fred L. Hanson, pg 2-8. 745A.

Effects of Distortion on Calibration, pg 6

[Author:] Fred L. Hanson, pg 8

Systems-Oriented Digital Power Sources. Designed specifically to be programmed by a computer, this new digital power supply is tailor-made for automatic test systems, by Brett M. Nordgren, pg 9-16. 6130A, 6933A.

Digital Voltage Sources at Work, pg 14-15

[Author:] Brett M. Nordgren, pg 15

July 1968 v.19 n.11

Cover: A mobile teleprinter terminal with a telephone acoustic coupler brings a computer into the lab area

A Practical Time-Shared Computer System. Using conversational BASIC, a new 16-terminal systems doesn’t try to do everything for everyone, but still satisfies nearly all the user’s needs, by Thomas C. Poulter, Jr., pg 2-7. 2000A.

What is Time Sharing? pg 3

HP 2000A BASIC Language, pg 6

IEC Renames Noise Contour, pg 7. International Electrotechnical Commission.

[Author:] Thomas C. Poulter, Jr., pg 7

A Rubidium-Vapor Frequency Standard for Systems Requiring Superior Frequency Stability, by Darwin H. Throne, pg 8-14. 5065A.

[Author:] Darwin H. Throne, pg 14

Comparing Frequency Standards, pg 15-16. 105A, 5065A, 5061A.

August 1968 v.19 v. 12

Cover: Model 8552A/8553L Spectrum Analyzer and Model 8601A Generator/Sweeper.

Fully Calibrated Frequency-Domain Measurements. With absolute amplitude calibration and unique ease of use, this 1 kHz-to-110 MHz spectrum analyzer may be the beginning of a new era in spectrum analysis, by Brian D. Unter, pg 2-7 8552A/8553L, 140A, 141S, 143A.

Analyzer/Tracking-Generator System Has Amplitude Range of 120 dB, pg 4-5

[Author:] Brian D. Unter, pg 7

Design of a Third-Generation RF Spectrum Analyzer. Making a spectrum analyzer that is precisely calibrated and as easy to use as an oscilloscope required a number of new circuit and system techniques, by Brian D. Unter, Paul G. Winninghoff, Irving H. Hawley, Jr., Thomas L. Grisell, pg 8-14

[Authors:] Thomas L. Grisell, Irving H. Hawley, Jr., Paul G. Winninghoff, pg 13

New Concepts in Signal Generation. An AM/FM signal generator and precision-sweeper in a single 21-pound package is possible thanks to thin-film microcircuits and AFC, by John R. Hearn, Douglas C. Spreng, pg 15-20. 8601A.

[Authors:] John R. Hearn, Douglas C. Spreng, pg 19

Units Ambiguity Noted, by Chester H. Page, regarding a symbol used in the article “Atomic Second Adopted by International Conference”, page 16 in the February 1968 issue, pg 20

September 1968 v.20 n.1

Cover: The HP Model 9100A Computing Calculator

Fifty years ago this Marchant calculator was touted as ‘The Last Word in Calculators.’, by Laurence D. Shergalis, pg 2

A New Electronic Calculator with Computerlike Capabilities, by Richard E. Monnier, pg 2-9. 9100A.

[Author:] Richard [Dick] E. Monnier, pg 9

Hardware Design of the Model 9100A Calculator, by Thomas E. Osborne, pg 10-13.

[Author:] Thomas E. Osborne, pg 13

Internal Programming of the 9100A Calculator, by David S. Cochran, pg 14-16

[Author:] David S. Cochran, pg 16

Computer-Testing the HP Model 9100A Calculator, by Charles W. Near, pg 17-19

[Author:] Charles W. Near, pg 19

How the Model 9100A was Developed, by Bernard M. Oliver, pg 20

October 1968 v.20 n.2

Cover: Spring-mounted stylus used on HP electric writing recorders

Graphic Recorder Writing Systems. Pen and ink has been the most widely used writing method, but a new low-voltage electric writing system has proven successful for many difficult applications, by Dale R. Davis, Charles K. Michener, pg 2-7. 7100 Series, 17500A, 17501A, 17502A, 17503A, 17504A, 680, 680M.

[Authors:] Dale R. Davis, Charles K. Michener, pg 6

Low Voltage Electric Writing Recorders, pg 7-8.

Recording True-rms Voltages over Wide Dynamic Ranges. With this new logarithmic converter, a graphic recorder can measure ac or dc signals over four decades of amplitude without range switching. An electronic attenuator and feedback are the secrets, by John M. Wade, pg 9-14. 7562A.

[Author:] John M. Wade, pg 14

Atomic Hydrogen Masers: An Introduction and Progress Report. Size and weight are being reduced, and demand is growing for the hydrogen maser’s high stability. A satellite-borne maser is being developed but still needed is more product-oriented development, by Robert F. C. Vessot, pg 15-20

[Author:] Robert F. C. Vessot, pg 19

November 1968 v.20 n.3

Cover: BASIC – The Language of Time Sharing

BASIC: The Language of Time Sharing. A computer language designed for the beginner and the once-in-a-while programmer, BASIC is powerful, yet easy to learn, by Gerald L. Peterson, pg 2-8

[Author:] Gerald L. Peterson, pg 8

BASIC at Hewlett-Packard. Previously available only on large time-sharing systems, BASIC has been adapted by Hewlett-Packard programmers for HP computers and instrumentation systems, by Richard M. Moley, pg 9-13

[Author:] Richard M. Moley, pg 13

How to Correct for Errors in High-Frequency Oscilloscope Measurements. Knowing the parameters of various input configuration, it is possible to plot curves to determine error with frequency, by Wayne A. Kohl, pg 14-17

[Author:] Wayne A. Kohl, pg 15

Extending Precision Oscilloscope Measurements into the High Frequencies, pg 17-18. 1802A.

Voltage Probe for High-Frequency Measurements, by Eddie A. Evel, pg 19-20

[Author:] Eddie A. Evel, pg 20

1969 UTC Offset Announced, pg 20. International Bureau of Time.

December 1968 v.20 n.4

Cover: Low distortion of the HP Model 204C Oscillator, measured by the HP Model 3590A Wave Analyzer, is displayed over a 90 dB range on an HP Model 7004A X-Y Recorder

Rapid Analysis of Low Frequency Spectra. Detection of signal amplitude and frequency is made easier with automatic amplitude ranging and electronic sweeping, by Larry A. Whatley, pg 2-7. 3590A, 3592A, 3594A.

[Authors:] Larry Whatley, Alfred Gort, pg 6

High Dynamic Performance X-Y Recorder. Pen acceleration has been made compatible with high slewing speed by use of a direct-coupled servo amplifier and a miniature high-torque dc motor, by Otto S. Talle, Jr., pg 8-11. 7004A.

[Author:] Otto S. Talle, Jr., pg 10

A Low-Cost, General-Purpose Oscillator with Low Distortion and High Stability, by Paul F. Febvre, James M. Colwell, pg 12-16. 204C.

Amplitude Stability with a Zener Level Detector, pg 14

[Authors:] James M. Colwell, Paul F. Febvre, pg 15

1968 – Packard Speeches

Box 3, Folder 8 – General Speeches


March 30, 1968. The Promise of America in Crisis, Challenge to the Leadership of the Communities, Palo Alto Chamber of Commerce conference for business and industrial leaders, Palo Alto CA.

This conference, under the auspices of the Chamber of Commerce, was intended to generate discussion of possible solutions to the problem of the under employed, disadvantaged people, particularly those living in East Palo Alto \. Packard was asked to be the keynote speaker and participate in a panel discussion .


3/30/68, Typewritten text of Packard’s speech with many notations by him in his handwriting.


Packard mentions several problems facing America , Viet Nam,  the Mid-East monetary policy, inflation or the problems of the disadvantaged, saying it is hard to know which is the most serious, much less know how to solve them. However, with the disadvantaged he says “…we can do something here because this is where the problem is. I want to make some general observations about the problem and suggest several courses of action for your consideration here today. I believe we have the opportunity here in the mid-peninsula to develop an exemplary solution to this problem. It will require more effort and more involvement on the part of everyone, but I believe it can – indeed, it must be done.”


Referring to Federal support programs for the disadvantaged, Packard says “…criticism has ranged all the way from too little control to too much control.


“Evaluating the programs and their critics, there is no doubt that Federal involvement has been constructive – that in addition to such substantive contributions as have been made, the Federal Government has helped to catalyze the private sector of the American Society into concern and action.


“We have at least reached the point where every important institution in America – Government, School Church, foundation, Business, Industry, Labor – wants to help in solving the problem of the minorities. Their reasons may be different, their approaches to the problem may be different, but they are all concerned and genuinely want to help. The forgotten man in the minority culture of America is certainly no longer forgotten.”


However, Packard acknowledges that “…it does not follow that every person involved in each of these institutions is so committed. There are generations of prejudice to overcome, and this cannot be done quickly.


“With a problem so complex, underlaid (sic) with traditional attitudes, biases, emotions – and compounded by the simple fact that it takes time for people to change their views, and their ways, and their feelings, I see no hope for a quick solution – but I see every hope for a substantial and continuous improvement.


“Whether the rate and the substance of the improvement will satisfy all those involved is very doubtful. The probability is of more violence for some time to come. It is not just a probability, it is a certainty – almost as sure as day follows night. This distressing fact must not, however, limit our resolve to proceed with the job at hand; indeed it should strengthen our resolve to get ahead with the job.”


As to advocates of “Black Power” and separatism Packard refers to a quote attributed to Francis Bacon to the effect that :Knowledge is Power.” If that is what the Black Power leaders mean, I am with them. If, on the other hand, they mean power in terms of the primitive law of the jungle, they will only hinder progress and do their people a great disservice.


As to a separate Negro society there are pros and cons. There is a great human imperative to be in control of one’s destiny. This aspiration certainly translates to groups of people, encouraging people with common interests to band together in support of the common cause. Why not, then, encourage Negros (sic) to establish their own society, and let their destiny by determined by their own efforts? I think the answer to this is very simple. The white society in America has such a head start that the Negro would have a very difficult time if he did not share in the wealth and benefits of the American Society as a whole….The idea of a separate society is an emotional response. Though understandable, it is completely unrealistic.”


Focusing on the local problem, Packard says “The most important thing I can say is that I believe we have the opportunity to produce an exemplary solution to the problems of the disadvantaged right here in our own back yard. We have the resources – education, jobs, human understanding – in better measure than almost any community in the country. If we fail it is only because we lack the will.


“I am delighted that the Palo Alto Chamber has called this conference to study and attack these problems. I would like to suggest a number of propositions which I believe will help us move ahead in the job at hand.


#1. We must begin with the proposition that this job cannot be done without much more effort and involvement on the part of everyone. To put it squarely – every business, every industry, every union, indeed, every person must do more than has been done so far.


#2.  We must all understand that the job cannot be done over night. We must ask for a degree of patience from the people we are trying to help; we must insist on a high degree of urgency from everyone else in the community.


#3.  Because there are so many people interested we must do a better job of coordinating the efforts in this area. I hope from this meeting here today will come some action toward a better coordination of the effort of all the institutions and people who are involved.


#4. Because jobs are the foundation on which all else will be built, we must muster an all-out effort to get more of these people in meaningful jobs as soon as possible.


#5.  Although emphasis recently has been placed on finding jobs for the “hard core” unemployed and the “drop out” youth, we must not distort our judgment against those who have tried. Heads of families should have first priority, of course. Then high school graduates should be given preference on the theory that if a high school diploma in fact earns a job, there will be more high school diplomas.


#6. After these steps have been achieved – singly or simultaneously – ways must be found to employ more of the so called “hard core”. This will require considerable effort.


#7.  Although initial employment and training will require extra effort, in the long run achievement standards cannot be lowered. To lower standards will place the business firms at a competitive disadvantage, and reduce their ability to provide jobs for anyone in the future.


#8.  In addition to finding jobs with business and industrial firms in the area, encouragement should be given to the establishment and support of minority owned and managed firms. These firms will not only provide much-needed jobs, but will add to the confidence of minority people and their pride in their own ability.”


Packard hopes that “…every employer in the community will find a way to accommodate a larger proportion of disadvantaged people into his work force in the future than he has in the past. And I hope the unions will cooperate in this endeavor. This may mean changes in hiring standards. This certainly will require more understanding – more thoughtful training – more effort on everyone’s part. The name of this game is to extend yourself in firing and training, but not to lower your standards of job performance because that will jeopardize your competitiv3 position, and therefore the future success and growth of your company.


“I believe it is important for disadvantaged people seeking jobs to understand this very important economic fact of life. Business and industry do not create jobs; they provide the opportunity for people to work and produce something some one else wants. If the employees produce a superior product, more people will want the product and more jobs will be generated. If the employees produce an inferior product – or service – no one will want it, and that firm will have no more jobs. So, while private business can do a better of hiring and training undereducated under-trained people, private business cannot provide jobs for them in the long run unless standards of quality, production, and service are maintained that are necessary for the survival and success of the business.


Packard says he believes the government’s recent emphasis on employment of the “hard core” minority , while worthy, “overlooks some basic considerations. It is generally agreed that education is the most secure path to progress. Over the past few years, when these problems of minority unemployment have been brought into focus, there have been thousands of jobs available – for those with the right training and education. Clearly, more education would be of immense help in alleviating these problems. Sometimes I think this particular problem is a failure of our educational system more than anything else.


“While the problem is complex, one reaches the conclusion that motivation is a key factor. There is the question of the home surroundings and many other discouraging environmental factors, but it remains as a fact that any minority youngster can obtain a good education and be a success in the American Society if properly motivated.”


“It is important – very important – then as we seek to help those who have not made the grade, that we also encourage those who have. This says that we must put our first emphasis not in helping the drop outs, gut in helping those who have had the will and determination to get an education. To make sure the rewards for their effort are both real and visible.


“I hope, then, that we can find a way in this community to assure every Negro high school graduate, and every Spanish American high school graduate, that he or she will either have a good job opportunity or will have an opportunity to go on to college.”


“This matter is so vital that I hope the community can pup special emphasis on summer jobs for high school students. What better incentive could there be for a young person to work at his high school education than to know that by doing so he would be assured of a good summer job, or a good permanent job after graduation – or go to college.”


“While this and other efforts should reduce…and in the short run eliminate, this drop out problem…we have some short term considerations relating to drop outs.


“The drop outs of the past cannot be completely overlooked, even if we can keep them in school in the future. This suggests that business and industry should do what they can providing jobs, training and education to help bring some of these so-called “hard core” people back into the mainstream of American Society.”


Summing up Packard says “The order of priority providing jobs is then as follows:


# 1.  Those with a family to support, a home to maintain, because the home environment is the true foundation on which the future is built for every person – regardless of race, creed, or culture. I understand there are 641 families with dependent children numbering 2,036 on welfare. We certainly should be able to find that many jobs. Child care centers, transportation, welfare policies etc…..


#2.   Those who are taking advantage of the educational opportunities available to them. They deserve this recognition for their efforts and such recognition will provide a powerful incentive to motivate others to follow.


#3.  The so called “hard core” unemployed and the “drop outs”. Even though they have not availed themselves of educational and other opportunities, they deserve a second chance. In fact, for one reason or another, they may not even have had a first chance. It is probably not possible to get these people back in [the] educational system and here business and industry can help.


“I would hope we might, here in this area, provide job opportunities for all of these groups. If we can do so I believe it can demonstrate that Negros (sic), Spanish Americans and other disadvantaged groups are a part and parcel of American Society and can be counted on to do more than their share in helping us build a community with true equal opportunity for all. Each of you here today has a great responsibility and a great opportunity to help translate the American Dream from vision into reality.”




1/26/68 Letter to Packard from Joseph Ehrlich, confirming the agreement that Packard will be the keynote speaker at the conference sponsored by the Chamber of Commerce.

3/15/68, Letter to Packard from Rev. Carl A. Smith thanking him for agreeing to participate in the Conference of Business and Industrial Leaders. He attaches a copy of the program.

3/27/68, Internal HP memorandum to Packard from Ray Wilbur, VP Personnel, giving some background and thoughts on the program. He attaches a copy of a speech by John Gardner, former Secretary of Health, Education and Welfare.

3/27/68, Internal HP memo to Packard and Ray Wilbur from J. A. Barr, giving a progress on the project known as EPA Electronics, Inc.

4/2/68, Letter to Packard from Rev. Carl A. Smith expressing appreciation for Packard’s participation in the conference.

4/5/68, Copy of a letter from Packard to Joseph Ehrlich expressing the thought that the conference seemed to be worthwhile, but there remains “a problem of follow up.”

To do this Packard suggests a group be formed to contact local businesses individually.

Copy of an undated letter to Allan Brown from Joseph Ehrlich with a cc to Packard with some suggestions on steps to implement a plan.



Box 3, Folder 9 – General Speeches


April 19, 1968, Keynote Speaker, International Business Scene and Minority Race Problems, Rotary International of Northern California, Palo Alto CA


4/19/68, Typewritten copy of Packard’s speech – in outline format.


“So many interesting things – international scene. World in turmoil. Vietnam. Focus on what is U.S. role in world.


“…U.S. has had role in international leadership last two decades unsurpassed in history.


“Our leadership rehabilitated Europe.

“Japan position great economic strength and progress.


“Stabilized balance free world and Communist world.


“Here at home greatest prosperity. 20 billion GNP growth firsts quarter – 800 billion.


“In a year or two we add to our economy an increment equal to total economy of France or England.


“Amid prosperity – more of everything for everybody – even poor than any prior society.


“Greatest social turmoil in history of country. We are in midst of one of the great revolutions of history.

“Bad news – Good news


Pilot comes on speaker – Bad news – visibility zero. None of navigational instruments are working. We don’t know where we are. We don’t know where we are going.


Good news – 500 knot tail wind. Get there ahead of schedule.”


“With your permission comment about two aspects  of this great national crisis.

Monetary and fiscal crisis and relationship to World Trade.

Observation on minority problems.


“The crisis in United States monetary and fiscal affairs is simply the strength of the dollar – despite what the advocates of a gold standard say – the dollar is in fact the monetary standard of the free world. If the dollar should fail in this role, we would find ourselves confronted with a world-wide economic panic.


Undermine U. S. role in world leadership

Undermine ability to solve domestic problems


“Let me attempt to outline the problem in simple terms. In the years following the war, we spent billions of dollars overseas helping Europe – Japan – recover from the ravages of the war and in stabilizing the position of the Free World vs. Communist countries. These dollars were welcome abroad – many were returned to buy products from U.S.


“As Europe and Japan reached position of economic stability their need for dollars lessened. Yet we continued to pour billions more into the international monetary system. From 1958 to 1960 the average was 3.7 billion per year.


Aid – Military – Tourism


We get  some back – Merchandise trade


“Many countries simply had more dollars than they needed and they returned them to us in exchange for gold. The government became concerned – first voluntary program and other actions and reduced outflow but have been unable to bring to low enough balance.


“Agreements with banks to hold dollars


“We do not have enough gold to cover – raised price – economies of other free world dependent on confidence in dollar.


“We are reasonably safe as long as purchasing power of dollar in U.S. remains stable.


“Sly Fowler – money can be sound at home and in trouble abroad – but money cannot be sound abroad and in trouble at home – our economy too large


  1. Must control balance of payment problems


3.9 billion 1960

1.3  billion 1965

3.5 – 4 billion 1967


  1. Must get monetary and fiscal problems at home under control.


“What are elements of balance of payments problem?

1.   Vietnam

  1.  Other military commitments – We could get out of Europe – Creditability – Vietnam


  1. Tourism – 1 billion


  1. Merchandise trade balance


Trade balance


Dependent on two-way trade

U.S. industry is competitive abroad in many areas

Total exports from Calif. (?)

1.2  billion 1966  ¼ Agricultural


“In view of importance of our merchandise trade balance

International quota war would be disastrous

“Stability of dollar at home

“Federal deficits – inflation wage settlements

“When government asks us to support programs – important

“Cannot support Vietnam – war on poverty – space program


“Those of you who have influence with anyone in Washington should help

Tax increase will help




“Mail from home against taxes – for quotas – for more of everything


“Word about minority problems


“Must resolve our ultimate goal


“One nation indivisible – all blacks and all whites working together – equality and brotherhood for all or polarized black against white in peripheral strife


“Events of past two weeks may have increased polarization


“Difficulty compounded by subversive elements – aim not unity but destruction of our country


Confrontation of Black Student Union at Stanford

Sympathy with concern

Polarization – White Plaza event

Confrontation of Payton Jordan by Harry Edwards


“We are undertaking positive program. Has been underway


“Applicants increased three times in last several years


“Programs of assistance will be continued

“If Black Student Union leaders persist in efforts to isolate black from white at Stanford, it will defeat the purposes of the University.


“Administration, faculty, white students cooperating with black enable them to fully integrate into life of University.


“This is the problem for all of us who want to help in our areas of responsibility.


“Actions which will help integrate black people into structure of society with equality and brotherhood

“Difficult because subversive elements are in control in many areas – make sure you know who these people are in your community. Help the large group that deserves help.


“We are faced with some touchy problems

“ Understanding – and involvement – we can make progress.”





4/19/68, Outline of speech handwritten by Packard

1/23/68, Letter to Packard from Jack B. Power expressing appreciation for Packard’s participation in speaking at their luncheon. Says they expect about 500 to attend.

4/19/68, Printed copy of program of Rotary 30th annual conference

5/13/68, Copy of letter from Packard to Jack Power thanking for sending him some cuff links.



Box 3, Folder 10 – General Speeches


April 22, 1968, Congratulation to PG&E Scholarship Winners, PG&E  personnel and scholarship winners, San Francisco, CA


4/22/68, Typewritten text of speech.


Packard is speaking to an audience of high school students and he tells them he was “…thinking about what I might say of interest to you tonight and realizing that young people are properly concerned, or at least interested in what kind of a world their world will be, I tried to recall in my mind the state of the world 38 years ago when I was looking forward to graduation from high school in 1930. – Pueblo, Colorado –


“Radio broadcasting, which began in the early 1920s, was just coming into its own. One of my hobbies was amateur radio, and I had been building radios for a number of years. Many families in our neighborhood did not have a radio. Television was still some time away.


“Automobiles had become a major factor in our lives but many streets and highways were not yet paved.


“Lindbergh had made his famous flight across the ocean only a few years earlier. The airmail was coming into Pueblo in a two-place biplane from Denver. It was to be ten years before I made a cross country flight in a DC3 – it took nearly 24 hours. By comparison in the first three months of this year I have flown to New York 5 times, Europe once, Chicago 2 times, and a few other places like Boston, Washington, Dallas and Denver in between.


“Although our family was very healthy, an infection of any kind often required a week or more in bed. Pneumonia and other infections diseases were often fatal. No one dreamed that surgery would ever be possible, let alone the possibility of transplanting a heart or a kidney.


“There was no television, no radar, no garbage disposals, few plastics except celluloid and hard rubber. I remember hearing about a new plastic called bakelite when I was in high school. For the ladies there was no nylon though there were a few synthetic textile materials.


“I decided while I was in high school I wanted to be an engineer and I read all of the technical magazines I could obtain. The library in Pueblo had only about a dozen volumes on electricity and chemistry, all of which I read several times.


“We had heard of Einstein’s equation and the possibility of converting matter into energy, but no one dreamed it would be possible so soon I am sure we knew that fossil fuels were limited – there was talk about solar energy – but certainly the thought never crossed our young minds in those days that there would be unlimited energy in our lifetime which could be directed to unlimited good or unlimited evil.”


Packard tells of having been asked what the Hewlett-Packard Company will been doing ten years hence. He says he responded by saying that “10 years ago I could not have told you what we would be doing today, and I am unable to tell you what new products we will be showing our stockholders. I am certain, however, that there are just as many important things to be done today as there were 10 years ago, and I can say for sure …in 10 years there will certainly be more yet to be done, even though I can’t tell you just exactly what that will be.


And Packard tells his young audience that “Although much has been accomplished in the 38 years since I was your age, there is more knowledge – more ability – more resources – and the next 38 years are certain to be as challenging and as exciting for you as the past 38 have been for me.


“But you say yes there has been material progress and there will certainly be more – what about the other things – urban problems, riots – Vietnam – starvation of people in a world where food is thrown away or deliberately not produced. Has the world really made any progress in the past 38 years in these areas – or is it in fact in the worst condition in its history?”


Packard admits this is not an easy question to answer. “We know we can produce electricity more efficiently – we can make accurate measurements. We know people have more money – even the poor, and even after we allow for inflation. Whether more people are happier – whether better off, etc is hard to evaluate.”


Packard remembers the world of 1930 as “…reasonable calm and hopeful. There had been the crash in Wall Street – people lost jobs and things were very difficult, but I didn’t sense great despair. On the world scene there had been considerable progress in disarmament. There was the World Court – and after all, America had entered World War I to make the world safe for democracy. On closer examination, however, there was very much the same kind of turmoil all over the world then that there is today. There had been very bloody labor strife in Colorado a few years earlier. Two or three years later there were reports of Japanese military action in china. We began shortly to hear about a man names Hitler in Germany and Mussolini in Italy. I recall stories of the communists in Russia. The Bolsheviks going through a crowd and shooting on the spot any person who did not have callused hands and who was therefore not a working man.


“It is clear to me that in close examination there was just about as much turmoil in thee world in those days as there is today. We decry horrors of Vietnam, but World War II was no humane endeavor.


“There is however, one big difference. We read about these things in newspapers or in magazines. Some were on newsreels in the theaters, but we did not have on-the-spot television nowhere near the thorough news coverage. We simply were not anywhere near as aware of the social and political problems of the world as you young people are today. – We knew about them, but they seemed remote.


“As I think about these matters – and what has happened in these areas over the past 38 years – I believe there has been substantial progress. I am certain the world is better today than 38 years ago. Clearly there is great opportunity for more progress, and I am pleased that so many young people today are dedicated to help bring it about.


“I would hasten to add, however, there will always be an opportunity for improvement in human and social affairs – just as there will always be opportunity for scientific discovery, inventions and new works of engineering.


“I am afraid Robert Frost was right when he said there is only one thing in this world we can be certain about – there will always be conflict and there will always be change. The problem is: how to minimize the conflict and how to make the change constructive and substantial. That is of course precisely the problem we face in our civil rights – minority problem here in America.


“Packard tells the students that as they go on into life they “…will have some of their ideas challenged – there will be conflict in your mind – you will find new fields of knowledge available to you – what you make of it will be up to you.


“We hear much today about the generation gap. You are at the age where you don’t understand your elders – probably some of you don’t even understand your parents. I can assure you that is one thing which really has not changed very much. I remember vividly one of the greatest things about coming to Stanford for me was that I would have a chance to get away from home. I assure you after being away I soon wanted to get back – I decided my parents weren’t so bad after all.


“I learned a little secret somewhere along the line I would like to share with you. Whatever you may think of this older generation of yours, we desperately want you to succeed. When we criticize it is only in the hope we can help you avoid the mistakes we have made. In particular I want to say to each of you – if you ever need help, don’t hesitate to ask. The Chairman and the President of this company would be flattered and pleased if they had the opportunity to help you in any way that might be useful.


“And regardless of what you think about the older generation, you have a responsibility to them – to make the future better than the past. You have a responsibility to your parents to grow up to be a person they will be proud of. But as David Starr Jordan once said, the person above all who you have a responsibility to is the person you will be 10 – 2 — 30 – years from now.


“Good luck and God bless you.


4/22/68, Text of speech handwritten by Packard.

4/4/68, Letter to Packard from Robert H. Gerdes, Chairman of the Board, PG&E, inviting Packard to speak to the winners of college scholarships.4/10/68, Copy of letter from Packard to Robert Gerdes saying he will “see if he can find something to say to the group.”


4/11/68, Letter to Packard from Robert Gros  expressing appreciation that Packard has agreed to speak and giving details of the evening.




Box 3, Folder 11 – General Speeches


November 20, 1968,  Dinner speaker, Herbert Hoover Memorial Boys Club of Menlo Park, Leading Citizens Dinner, Palo Alto CA


11/20/68, Typewritten text of Packard’s speech.


Packard says this event has great significance to him: first, because he had the good fortune to know Herbert Hoover during the last few years of his life, and “I know he put the Boys’ clubs high on his list of priorities. And secondly, “…this Boys’ Club is making a great contribution to the improvement in the lot of young people of the black community in our area.”


Packard then says he would like to say a few things about Herbert Hoover – “for whom this Boys’ is named. “In doing so I am not unaware that Herbert Hoover was a conservative. Many of our friends on the campus today would call him a reactionary. Many of today’s students would reject him – even though they don’t understand what he really stood for.


“I am afraid also that many of the black power advocates in East Palo Alto would reject Herbert Hoover and what he stood for, but in the end I predict that the solution to our minority problems will come only from better understanding of and acceptance of the things Herbert Hoover believed.”


And Packard lists some things Hoover believed:

Conservative – referred to liberals as “those left wingers”

Was respected by both Republicans and Democrats, and friend of several presidents from both parties.


Hoover loved fishing and encouraged boys to fish.


“He thought it very important that boys be close to nature.”


Referring to Hoover’s feeling that we should work toward a “strengthening if vision, curiosity and patience” in the mind of boys, Packard says “What a great contribution to the troubled times of today more vision would bring. And patience – our young people of today seem possessed with the idea that there are instant solutions to everything. I am a great advocate of the idea that young people should learn something about the world before they try to reform it.”


“Herbert Hoover had great love for his country. He once expressed it this way:


“I was a boy with nothing and this magnificent country of ours gave me my education and my opportunity. After I had made my competence – fortunately rather early in life – I wanted in turn to do something for my country.”


“And he spent the last 50 years of his life in service to his country.”


Herbert Hoover was one of the great men of this century. He was the product and the examplification [sic] of what we call the Puritan ethic. The Puritan ethic involved a strict code of morality, a belief in religion….Many of these ideas are rejected today – by young people – by people in the black community – even by people in the churches who are searching for new answers


“The young radicals and even some people who should know better say America is a sick society.
In the words of Eldridge Cleaver all religions are phony.


“The Puritan ethic is rejected by many minority people because these people have failed to obtain their fair share of the good things of an affluent society built on the Puritan ethic. They are not willing to trust their reward at some future time to a benevolent God in heaven – they want some of that reward now.


“And I think they are right in saying and believing something better must be done for them, and by them – and it must be done now. We don’t need a new philosophy – we need better application of the old.


“We have, here in our area, the Herbert Hoover Memorial Boys; Club. We also have the Nairobi Day School Teen Summer Project. Both of these groups are directed toward influencing the minds of the young people of this community toward their training and education.”


Packard says he has quoted from the philosophy of Hoover, and he would like to quote from the Nairobi Day School Teen Summer Project. He gives some quotes by young people who attended the Nairobi (East Palo Alto) Day School Project:


Here is a poem titled “Black is Beautiful” which Packard quoted:

“Black is who is always getting in fights

Black is who is now standing for their rights.

Black is the way you walk,

Black is the way you talk.

Black is the kind of food you eat,

Black is [who] the pigs like to beat.

Black is who was a slave,

Black is who pigs think don’t bathe.

Black is the way you wear your hair,

Black is at whom the pigs stare.

Black is the music you dig,

Black is the way you gig.

And I would like to say,

As I finish this poem today,



Packard continues, “These are not the happy, care-free young people Mr. Hoover recalls. They are troubled. And we must be troubled when we hear what they say. But if one reads on, there is a clear ray of hope.” And Packard quotes another poem:




“Education is what we need

To get along in this world,

In reading let us pick up speed.

Whether we are a boy or girl.


Math we need also in school

To develop our minds so blank,

But it’s better than pitching pennies or shooting pool,

So let’s not walk that plank.


Science is a necessary thing

To me and to others

So when our education bell rings,

Let’s help our sisters and brothers.”


“These are the young people of East Palo Alto. They are complaining about their lot – but behind the complaints is a new sense of pride – a dedication to education – a call for competence and responsibility. These are the activist young people speaking.


“Behind them is the vast majority who have faith in the American way as did Herbert Hoover.


“Since I have been involved in the minority problems of this area, I have had many communications – letters, phone calls, and discussions with people from the black community who do not agree with the black activist tactics. People who believe that the traditional values of our society are right. People who would agree with Herbert Hoover. They are the ones we must help – not just the activists who attract attention.


“I am convinced we must all work harder to open the doors of opportunity for our friends in the minority community. Progress will come to them through education – education dedicated to the goal of improving their competence and responsibility.


“I believe my friends in the Nairobi Day School are also saying that their students should strive to be competent and responsible.


“I am sure I speak for all of the employers in this area – we couldn’t care less about Swahili or African History – we want people who are competent in English and mathematics and science. People who can do a job well. But if pride in their background or learning Swahili helps them appreciate the importance of competence and responsibility, then it’s all to the good.”


“We are here tonight to honor and to help the Herbert Hoover Memorial Boys’ Club. It is involved in the future of young people from the black community.


“Get these people into club

n  education

n  jobs

n  housing


“Don’t blame them for what’s going on – blame yourself – get with it.


“The Herbert Hoover Memorial Boys; Club is one of the very important enterprises in our community. It can help bring hope, confidence, competence and responsibility. It can demonstrate that the principles which guided Herbert Hoover’s long and useful life can also serve the young people of today.


“We don’t need to discard the things which have made America great. We simply need to get these troubled people on board. This will take understanding by you and me. It will take time and it will take work. There is no greater challenge today. Perhaps this is the most severe challenge we have yet encountered.


“It can be done, and one good step is for us all to give our unqualified support to the Herbert Hoover Boys’ Club here in our community.


“But don’t stop with your $25 involvement tonight – move into this job as though you really mean it.”



11/20/68, Copy of the printed program for the Boys’ Club dinner at Rickey’s Hyatt House in Palo Alto.

9/6/68, Letter to Packard from David M Botsford, A Director of the Boys’ Club, saying he had received the “good news” that Packard has agreed to speak at their dinner.

9/11/68, Copy of letter from Packard to David Botsford confirming Packard’s willingness to speak.

11/8/68, Letter to Margaret Paull from Mrs. Crone Kernke sending material written by Herbert Hoover.

11/26/68, Letter to Packard from David Botsford thanking him for his participation at the dinner.

12/4/68, Letter to Margaret Paull thanking her for mailing out invitations to the dinner.

12/13/68, Letter to Packard from Bruce Michael asking for a $5000 donation for the Boys’ Club Drum and Bugle Corps. He says the last minute request is necessitated by the unexpected withdrawal of a pledge from another company.

1217/68, Copy of letter from Packard to Bruce Michael saying he “cannot help further at this time….There are just too many other things that come higher on my list of priorities.”

Several newspaper clippings and other articles providing Packard background reference material.

1968 – Hewlett Speeches

Box 2, Folder 10 – General Speeches


January 12, 1968 – Twelfth Annual Management Meeting, Palo Alto, CA


The Management Meeting was also held on January 22 in Colorado Springs, Colorado, January 25 in Paramus, New Jersey, and February 2 in Les Diablerets, Switz.


1/12/68, The only paper containing notes of a Hewlett talk is a two page handwritten paper by Hewlett, with the heading “M by O,” Management by Objective.


Hewlett writes that he and Dave make the same decisions – “matter of training,” – and he adds that if it doesn’t work “it is my fault.” Independent management thinking is a hard path, he says. Non-military type management pushes responsibility down to lowest level.


Role of Targets.

Targets are the glue that holds the corporation together – serve the role of planning and evaluation.


Hewlett writes that “We must learn how to do…this year. Targets are unacceptable. Called all managers together to develop more acceptable ones.”


1/2/68, Copy of a letter from Dick Reynolds to several managers in Geneva discussing arrangements for the forthcoming management meeting there

1/4/68, Copy of a letter from Austin Marx to  HP Managers discussing arrangements for the management meetings

1/9/68, Copy of a letter from Austin Marx discussing long range planning.

1/9/68, Letter from Wayne Briggson to Bill Hewlett providing some data for the management meeting

1/12/68, Copies of several charts and other data relative to business operations. These all stapled together as handouts for all meetings.



Box 2, Folder 11– General Speeches

January 29, 1968 – New Engineers Dinner, Waltham, MA


1/29/68, Three pages of notes handwritten by Hewlett


Under the heading of “General State of Health of Company,” he writes the “Last year good but not enough – last quarter down.”


Role of Targets

“Targets are a method of forced planning – prevent procrastination, indicate warnings of trouble areas, need to react.”


On the size of the engineering budget Hewlett says that it has been running less than 10% [of sales?], but last year was 12%. He says they will have to hold R&D down and let shipments catch up.


On the outlook for 1968 he says U.S. looks slow, international strong.


Hewlett talks about how HP looks at Engineering.


  1. HP built by Engineers – products initially for engineers, but departure from the “for engineers” aspect.
  2. Company makes its progress through new products – vintage chart
  3. Hewlett says that experience has shown that when they are able to make a measurement more efficiently or accurately there is a market.
  4. He says they are willing to enter new somewhat related fields: synthesizers, computers, desk calculators, ultrasound, – but he sees a limit to the “number of balls “ in the air at one time.


Talking about other factors Hewlett says that projects tend to be relatively small and many – therefore a good opportunity to have a say in what is done.


He talks about a few problems.


Reliability. There has been a sharp increase in the warranty rate, .9 to 1.34%. Partly the result of some of the above problems – willingness to gamble, encouragement of new ideas and techniques – and a relatively young engineering staff.


He says that a study has shown that some 75% of failures are due to components.


Inexperienced engineers tend to solve problems by using more parts, more complicated circuits, rather than analyzing the real problem.



Engineering imagination and creativeness –well executed – is the heart of the Company. It all starts at that point. He tells the new engineers that they have a real responsibility, and a real opportunity, to contribute to HP. Our problem is to provide the encouragement and stimulation to give you a maximum charge to achieve.



Box 2, Folder 12 – General Speeches


January 30, 1968 – Analyst Meeting, New Orleans, LA


1/30/68, There are no notes in this folder as to what Hewlett’s remarks were. He was invited to speak to the New Orleans Financial Analyst Society about HP – its background, where it is today, and where it is going in the future.

6/21/67, Letter to Hewlett from David L. Markstein, President Financial Analysts of New Orleans, inviting Hewlett to speak to their group

6/23/67, Copy of a letter from Madelen Schneider, Hewlett’s Secretary, to David Markstein saying Mr. Hewlett is out of town and will be back around mid-July.

8/17/67, Copy of a letter from Hewlett to David Markstein saying he would be available to speak to their group after the first of the year – January or February.

8/24/67, Letter to Hewlett from David Markstein suggesting January 30 as a good date.

9//12/67, Copy of a letter from Hewlett to David Markstein accepting January 30, 1968 for their meeting

1/8/69, Copy of a letter to David Markstein from Madelen Schneider giving Hewlett’s travel plans

1/10/68, Letter from David Markstein to Madelen Schneider suggesting Hewlett call him the morning of January 30.

1/16/68, Memo from Wayne Briggson to Packard, Hewlett, Ralph Lee, and Ed Porter, giving two months manufacturing results data

12/27/67, Handwritten letter to Hewlett from W. M. Snyder replying to an earlier letter from Hewlett, – a chatty personal letter saying he plans to try and come to New Orleans to see Hewlett

1/18/67, Copy of a letter from Hewlett to W. M. Snyder saying he is going to stay over the night of January 30 in New Orleans and could see Snyder then

1/19/68, Memo from Bob Brunner to Hewlett talking about some R&D work the Santa Clara [F&T] Division is doing on “fast transforms”

1/30/68, Letter to Hewlett from David Markstein thanking him for his visit

Undated, Copy of a sheet titled “Typical Analyst Questions”





Box 2, Folder 13 – General Speeches


February 27, 1968 – HP Shareholders Meeting, Palo Alto, CA

March 8, 1968, – Western Investment Forum, Group Palo Alto, CA


1/27/68 & 3/8/68, Several pages of handwritten notes and financial data by Hewlett covering information he plans to cover at these meetings


Some of the subjects Hewlett covers:

I   Last year’s Financial Data

  1. Sales, Income, Profit, E/S,
  2. Balance Sheet
  3. Source and Application of Funds
  4. P & L
  5. Footnote #3
  6. P. L. for year


II  Product Information


  1. Computer
  2. Medical
  3. Nuclear
  4. Precision Time


III General International Picture


  1. Strong Increase
  2. U. S. Exports Growing
  3. Devaluation of Pound
  4. Foreign Funds
  5. I. C. Program
  6. Oscilloscope
  7. Development by foreign subsidiaries


IV  Return to domestic  Scene


  1. Marketing
  2. Minority Groups


V  Summary


Had a good year – not quite up to expectations, but still good.

Financially considerably improved over 1966

Strong development program

Strong international position

Share concerns about minority problems and will continue to work toward long term solutions to this increasingly serious problem

2/27/68, Copy of typewritten agenda for this meeting

3/6/68, Memo from Wayne Briggson to Hewlett with agenda for the Investment Forum

Undated, miscellaneous data sheets



Box 2, Folder 14 – General Speeches


May 14, 1968, Analysts Meeting, San Francisco, CA


1/14/68, Three pages of notebook paper with Hewlett’s handwritten notes on the material he plans to cover.


Hewlett says he wants to talk about a case history:

Not the most important

Significant and growing

Product of informal planning

Field of computation


He says about five years ago a small group began to promote an idea of program utility:


  1. Voluntary where applied
  2. Independence of divisions


In four years, after study by HP Labs, brought a small group from UC & C (?). Decision was made to design and build a small computer. Main reason: data reduction, customers want it.


The 2216 and the 2114

Limited objective of data reduction, danger of moving too fast and away from area of strength.

Problem of marketing a stand alone unit


Uses for Data Reduction

  1. Dymec application
  2. Example of micro wave application
  3. Some stand alone


Customer Reaction

  1. You must be in field
  2. Take necessary steps


Program to Push Ahead

  1. Straight in peripherals – Datamec tape, card reader,
  2. Disc pac by Datamec


Development of Time sharing – Directed to Scientific fields

  1. Our cost on time share
  2. Decision to limit language
  3. HP time sharing – own use


Entry into Desk Top Field

  1. Again, push came from HP Labs
    1. Confluence of two schools of ideas
  2. Decision to keep separate for computer
  3. Description of 9100




  1. Data processing and computer is part of field of instrumentation and data taking
  2. Either instrument people more so or the computer people do – easy decision
  3. So far, so good. 400% increase – hit from small losses
  4. We think this will be an important field


4/15/68, Copy of a letter to Packard from Livingston Jenks, Jr. of the Security Analysts of San Francisco, discussing arrangements for H & P, plus other HP management people, to address their group

5/17/68, Copy of a letter from DP to Jenks giving names of management people, in addition to Hewlett who will attend



Box 2, Folder 15 – General Speeches


June 10-11, 1968 – Semi-Annual Managers’ Meeting Palo Alto


6/10/68, Hewlett’s handwritten notes for his comments on the first half of 1968


He discusses earnings, the balance sheet, and goes through the graphs showing various operations

6/10/68, Bound folder, a handout to meeting attendees, containing the agenda for the meeting along with copies of graphs and other data on operations

6/4/68, Letter to Hewlett from Bill Doolittle reminding him that he had said he would discuss the idea of having several HP managers serve on the Boards of subsidiaries at the managers meeting

5/29/68, Copy of a letter from Austin Marx to HP managers enclosing a copy of a letter from HP’s counsel wherein the counsel discusses  various legal implications of being large enough now to attract more government scrutiny on things like antitrust, restraint of trade, and so forth



Box 2, Folder 16 – General Speeches


August 12, 1968 – Summer Engineers Lunch, Palo Alto


8/12/68, Brief handwritten note by Hewlett indicates he spoke to the summer students about the HP organization and what was manufactured in each of the various divisions.

7/16/68, Memo from Frank Williams to Hewlett asking if he would be available to speak to the summer students – a list of these is attached.



Box 2, Folder 17 – General Speeches


August 20, 1968 – “How to Plan for Management in a Growing Organization, WESCON, Los Angeles


8/20/68, Notes for speech handwritten by Hewlett.


Hewlett puts a sub-heading on the title for his talk to say that he wants to put “particular emphasis on the critical period when the company must pass from the direct control of the original entrepreneur to an organization with delegated responsibilities.”


He describes several types of companies in terms of their growth pattern:


One would be the company which starts with a major idea or product and then gears up to develop it with a full blown organization. Xerox is an example he says


Another example is the company that grows through acquisition – a Litton


The third example he gives is the company that starts from scratch and grows from within. He says he is familiar with this area and I would like to talk about this type of company.


The Growth from Within Company


He says this is one of the most common types. There is a low investment of capital, direct involvement in technical aspects, and the company grows fast.


Some problems develop: lack of previous management experience, inadequate capital, no management development program – so many current problems can’t worry about training.


Hewlett gives some thoughts on various problem areas:


Growth rate of annual sales must equal the return on net worth after taxes – if not the entrepreneur may lose control


On markets he points out that some thin markets move very rapidly – have to get in and get out


Even if original management is successful in solving financial and market problems the character of the entrepreneur can lead to other problems. He may be ruggedly independent, self reliant, effective in one or more areas that inhibit delegation of responsibility. Difficult for such a manager to operate in a larger organization where he cannot call the shots.


Hewlett says the companies with which he is familiar who have made a successful transition have been able to do so because:

they could delegate substantial responsibility

they recognized contributions

they provided adequate opportunity to share in the profits of the company

they encouraged vertical mobility within the company


He takes a look at HP


By 1952, the first year HP exceeded $10 million sales they had:

The present VP of marketing as head of marketing

The present VP of R. & D as head of development

One of the VPs in operations as head of production

By 1953 present VP of Finance in a key position in the department


In 1947 5 of 8 future VPs were with the company

In 1953 had 7 of 8 VPs with the company

Of managers of present product divisions (12), 5 were with the company in 1952, 5 came with the company since 1952, and 2 came into specific management jobs.


Problem of what to do with early employees who are unable or unwilling to take on more responsibility. May not be necessary to get rid of them – many important jobs to do, once over the shock of demotion.


Need to introduce a formal management training program.


A formula of things to do at an early stage:


Start looking for good people with growth potential

Be willing to delegate responsibility to them even if they appear to be only ½ as efficient as you

Try and share the financial benefits of growth

Provide every opportunity for vertical mobility


And at a later stage:


Be willing to fit employees into the organization early

Keep doors open to all in the organization who are interested and qualified to manage

Be willing to hire senior people from the outside – keep organization from becoming ingrown

Start developing a management bank through employment and training of  professions interested in management


8/30/68, Earlier draft handwritten by Hewlett

8/30/68, Newspaper clipping covering speech

8/30/68, Typewritten list of panel at WESCON

8/5/68, Copy of a letter from Don Hoefler of WESCON to Hewlett and panel members indicating the part each will play

10/23/69, Copy of a request from North American Rockwell Corp. for the text of his talk. Reply from PR Secretary Byrd Beh says he did not have a prepared text.

Undated, list of HP managers and the date they started with the company



Box 2, Folder 18 – General Speeches


September 12-14, 1968 – Importance of Higher Education in the Ability to Attract Industry, Federation of Rocky Mountain States, Great Falls, Montana


9/12/68, Copy of the full text of Hewlett’s speech as included in the bound booklet titled “Proceedings of the Federation of Rocky Mountain States, Inc.”


Hewlett clarifies that there are many factors that companies weigh when considering a plant location, and education is an important one. He says he would like to approach the subject by reviewing some of HP’s activities in the field of education.


He reviews HP’s Honors Cooperative Program with Stanford where employees can obtain advanced degrees while continuing to work full or half time. Since the program was started 15 years ago about 300 advanced degrees have been granted to HP people. HP also has similar programs with Santa Clara University and San Jose State.


HP has close ties with Colorado University in Colorado Springs and with the University of Colorado in Boulder, both in training HP people and in providing consulting services.


Hewlett talks about similar programs underway in other companies – Motorola with Arizona State University in Phoenix. In addition he mentions General Electric, Goodyear, Sperry-Rand, and others.


Hewlett also talks about the importance of research in universities – to generate new ideas and new knowledge.


On the role of industry.


Hewlett defines the role of industry as “the generation of technology and to use the products of research. Roles of education and industry work together but they are independent. One should not dominate the other.


Technical schools are also important. He puts the need for technical education on a par with the need for higher education. Industry has close ties with technical colleges as well, maybe closer than with universities. Industry can supply people, instructors, and can make special equipment available.


Hewlett ends by submitting and answering the question: –
“How can research attract and hold industry?” He says they can do this by “providing an under girding to produce a meaningful program of higher education. It can also provide a higher intellectual climate in a community that is so important to industry, which must in turn attract and hold creative engineers and scientists.”


9/12/68, Bound booklet titled “Proceedings of the Fourth Annual Meeting, Federation of Rocky Mountain States, Inc,” This contains the complete texts of the remarks of the major speakers, including Hewlett.

9/12/68, Three rough drafts of Hewlett’s speech in his handwriting

Undated, Copy of typewritten text, which appears to have been written by Hewlett, and which is titled “Importance of higher Education in the Ability to attract and hold Industry.” This appears to have been his summary of various discussions held in preparation for the above speech.

4/17/68, Memo from Hewlett to “File,” saying he had been invited, by Jim Fletcher of the University of Utah, to speak at the Rocky Mountain Governors Conference

6/18/68, Letter to Hewlett from Governor John A. Love of Colorado, sending him a made in Colorado attaché case, which he says is “one of the primary symbols of business in the nation today”

6/26/68, Copy of a letter from Hewlett to Governor John A. Love thanking him for the attaché case – made in Colorado

7/15/68, Copy of a letter to Hewlett from W. S. Partidge, of the U. of Utah, sending  a report of the 1967 meeting of the Federation of Rocky Mountain States, plus an agenda for the forthcoming conference in September

8/8/68, Memo to Hewlett from Chick Alexander enclosing background informational material for use in preparing for the September conference

9/3/68, Memo to Bill Terry from Hewlett giving information on HP operations in Colorado

9/17/68, Letter to Hewlett from Donald F. McMahon of the Federation of Rocky Mountain States, thanking him for his participation in the Conference

9/25/68, Copy of a letter from Hewlett to William A. Shinnick of the U. of New Mexico, sending information on HP’s Honors Co-op Program with Stanford

8/30/68, Letter to Hewlett from H. W. Welch, of Arizona State, sending material and comments relevant to Hewlett’s forthcoming talk

9/25/68, Copy of a letter from Hewlett to Dr. H. W. Welch of Arizona State, thanking him for his letter

9/25/68, Copy of a letter from Hewlett to Lloyd A. Calhoun of the New Mexico Electric Service Co.,  sending a copy of the site selection factors used by HP

9/3/68, Letter to Hewlett from Paul A. Elsner, Community Colleges Division, State of  Colorado, sending information about the Community College Program in Colorado

9/25/68, Copy of a letter from Hewlett to Paul A. Elsner thanking him for the material he sent

9/30/68, Letter to Hewlett from L. Ralph Mecham, asking for a copy of Hewlett’s speech at the Rocky Mountain Conference

10/3/68, Copy of a letter from Hewlett to Ralph Mecham saying he spoke only from notes and does not have a copy of his speech

1/10/68 Copy of a letter to L. Ralph Mecham saying he recently received a copy of the proceedings at the conference which contained a copy of his speech, which he encloses.

Various dates, Copies of various kinds of background material collected by Hewlett in his research for the Conference



Box 2, Folder 19 – General Speeches


October 29, 1968 – Security Analysts’ Meeting, Palo Alto, CA

10/24/68, Memo from Dave Kirby to Hewlett enclosing an outline of information for talking to the analysts, plus some proposed news releases. The topics covered in the outline are listed below.



The major topics covered in the outline are:

Overall picture




Data Products

Organizational Developments

Strengthening International Operations

Increasing Plant capacity

Introduction of John Young – a biographical statement is attached


10/29/68, Typed list of analysts expected at the meeting

10/15/68, Letter to Hewlett from Otie T. Bradley, Jr. thanking him for speaking to their group of analysts

11/12/68, Letter to Hewlett from John M. McCarthy thanking him for speaking to their group

Undated, Two statements discussing minority hiring and affirmative action activities at HP



Box 2, Folder 20 – General speeches


Undated, 1968 – Talk to Menlo Park City Council


Undated, 1968, Four pages in Hewlett’s handwriting outlining his comments


I  Hewlett starts by telling why he is here

Not as a resident or as an employer

Talk about a community problem – not Palo Alto’s, not Santa Clara’s, not Menlo Park’s – but these cities are a close enough group to be effective. [ It is apparent he is talking about minority hiring and affirmative action.]


II   Some steps industry in the area is taking


Using HP as an example, Hewlett talks about job fairs – HP hired 58, lost only 2


Hard core employment – objective to hire 100,000 before 1969

Lockheed’s program


OICW – Opportunity Industrialization Center, West – receives much corporate support


Cooperation with schools – tutoring, Ravenswood


III Counterpart Program


Kemp Miller, from HP, assigned full time to this program. Ask them to consider his suggestions, – if some aspects not acceptable, work with him and his group on these pressing problems.


He assures the Council that great progress can be made when all aspects of a community work together – government, business, industry – and private citizens.


Undated, two earlier drafts in Hewlett’s handwriting