1964 – MEASURE Magazine

January 1964

  • Packard says most important item on management meeting agenda is future plans and objectives. 2
  • HP’s eastern air consolidation shipping program is described. 3‑4
  • 1963 board meeting results show sales up, earnings dip. 5
  • Packard goes to White House as member of Business Council to discuss matters of nation’s economy. 5
  • IBM equipment used to provide statistics on international operations. 6‑7
  • Noel Porter, vice president of operations, discusses new markets. 8
  • RMC sales helps Sperry gyroscope. 9
  • 1964’s major trade shows listed. 9
  • HP’s vendors night helps educate and build relationships. 10
  • Neely sales region expands to Hawaii. 10
  • Robinson installs telephone line “tie-line” to connect branches to switchboard at local rates. 10
  • HP oscilloscope featured on cover of Univ. Florida football program. 12

February 1964      

  • Packard emphasizes that quality is critical. 2
  • Management meeting in Monterey says to look ahead. 3
  • Sales seminar in Palo Alto discusses company forecasts of market and product areas for next five years. 4
  • Sanborn employee, Anthony Barbera, retires after 43 years. 4
  • Student donates instrument to U. of Michigan physics department. 5
  • HP equipment tests jet navigational equipment; 8925A DME/ATC  Boonton. 5
  • Shinto rite precedes Yokogawa-HP construction. 6‑7
  • Noel Porter, vice president of operations, discusses making jobs easier, reducing costs and improving quality. 8
  • Order processing network expands to RMC-NYC and Yewell, Mass. 8
  • New digital voltmeter 3440A introduced. 9
  • Retirement fund grows by over $1.7 million. 9
  • MIT radio astronomy uses HP signal generator, Dymec oscillator synchronizer.  9
  • X-Y recorders test vibration of space capsule. 10
  • Phonocardiogram is long-distance EKG, Sanborn viso-cardiette. 12

March 1964 Platinum Twist for HP Meters

  • Packard emphasizes importance of retirement planning. 2
  • Platinum alloy eliminates friction and ensures repeatability of HP meters. 3‑4
  • Statistics of HP commuter habits, experiences worldwide. 5‑7
  • Barney Oliver, vice president of R&D, discusses electronics markets and future: military market trends, new competitive aspects, technological deployment and need to adapt. 8
  • HP meets “impossible deadline” of filling record order of $2.1 million for 140B oscilloscopes. 9
  • First-quarter results show gain over previous year. 9
  • HP Eastern Service Center begun in Rockaway, N.J. 10
  • Boonton Radio Division holds engineer seminar. 10
  • Colorado Springs plant construction on schedule. 10
  • Smithsonian and HP study radiation and light on plants. 12

April 1964      IEEE: A New Booth and Togetherness

  • Packard discusses competition at IEEE trade show. 2
  • HP products highlight of IEEE show in New York City. 3‑5
  • Sanborn Division transducers cut energy. 6‑7
  • Noel Porter, vice president of operations, reviews progress of HP divisions. 8
  • Savings bond drive set. 8
  • Mechrolab, Mountain View, becomes HP subsidiary. 9
  • President Lyndon B. Johnson and Dave Packard meet for second time to discuss business and nation’s economy. 10
  • German sales office moves outside of Frankfurt. 10
  • HP inter-Americas is fully operational. 10
  • Dave Packard moves from president to chairman of the board and chief executive officer (CEO); Hewlett moves from executive vice president to president. 11
  • HP instruments help calibrate radio station receivers. 12

May 1964                  Birth of a Salesman 

  • Packard discusses impact of salesmen on HP. 2
  • HP salesman profiles; sales is a strenuous, demanding, exciting experience. 3‑5
  • Profile of Boonton Radio Co. in Rockaway, N.J., and worldwide markets. 6-7
  • Noel Porter discusses first half performance, which shows improvement in sales and profits. 8
  • HP Italy opens sales office in Milan. 8
  • HP sponsors Junior Achievement event. 9
  • Sanborn medical equipment demonstrated in Europe. 10
  • HP equipment used to take ECGs of trapped salmon. 10
  • HP sponsors four-day symposium for calibration and repair of electronic instrumentation. 10
  • HP instruments shown in Chicago at biology meeting. 11
  • UK-2 space lab satellite uses HP instruments. 12

June 1964      Sister City Salute

  • Packard discusses first-half results, one of the best in 25-year history. 2
  • HP Sanborn sends electrocariographs to sister city in San Jose, Costa Rica. 3
  • Quality control program at HP described. 4‑7
  • YHP exhibits at Tokyo trade center for first time. 8
  • Thirteen students of HP employees win scholarship. 8
  • First-half sales and earnings are best in HP history. 8
  • First of its kind symposium at HP receives fan mail. 9
  • Two HP engineers at RMC make IEEE news. 9
  • Advanced R&D physics headed by Don Hammond, quantum electronic and electroacoustics. 9
  • New YHP employees shown construction progress at facility in Hachoiji. 10
  • HP employee wins one million trading stamps. 10
  • Stiles sales division show in Tampa. 10
  • Harry Smith, traffic manager at Sanborn, becomes first 45-year veteran. 11
  • Spectrum analyzer used at San Francisco Airport. 12

July 1964      Promises of Tomorrow Guide Work Today 

  • Packard discusses growth of international business. 2
  • HP Associates heavily committed to R&D and manufacture of solid-state devices. 3‑4
  • Mobile “travelabs” demonstrate HP instruments. 5
  • HP atomic clock 5060A cesium beam flies around world to synchronize clocks. 6‑7
  • Noel Porter presents divisional progress. 8
  • RMC goes to NY World’s Fair. 8
  • Signal generator 618B dropped from 26 feet but still works. 9
  • Valparaiso Univ. gets HP scope. 9-10
  • Computer logic card testing uses HP equipment. 9
  • Construction in Boeblingen, Germany, on schedule. 10
  • New Sanborn ECG debuts. 10
  • Bivins and Caldwell divisions become Southern Sales Division. 11
  • Marketing sales seminar provides opportunity for field sales to meet manufacturing representatives. 11
  • HP employee organizes city band in Mountain View, Calif. 12

August 1964        Four HP Women

  • Packard discusses new products that aren’t hurt by defense cutbacks. 2
  • HP explores ocean depths onboard Atlantis II with Dymec 2010J data acquisition system. 3
  • Wescon trade show held in L.A.; exhibits focus on value. 4
  • Four HP women around the world in product manufacturing; women capable of living in “man’s world.” (women) 5‑7
  • Noel Porter reports on division progress. 8
  • Special issue of Measure planned for 25th anniversary. 8
  • Button lights without bulb, uses fluorescent paper. 9
  • Marketing growth highlighted. 10
  • Dymec has record quarter. 10
  • HP champions in running and sailing. 12

September-October 1964            25th Anniversary

  • 25th anniversary focuses on present, not nostalgic past. 1
  • HP leads in test and measurement equipment; Fred Terman, vice president of Stanford, discusses beginnings of HP. 2-4
  • Technology leadership of HP products. 5‑7
  • Francis L. Moseley on mergers and acquisitions. 8‑13
  • 1964 statistics, manufacturing plants, sales offices. 14‑16
  • HP financing growth from profits on pay-as-you-go basis. 17‑19
  • HP people and management’s determination to recognize personal growth of its 7,100 employees. 20‑22
  • HP’s role in future of electronics industry is forecast. 23‑24

November 1964                  Our Valuable Identity 

  • Packard pleased with progress of European operations. 2
  • New microwave spectrometer, 8400A, introduced. 3
  • Importance of trade show exhibits for HP sales. 4
  • YHP employee keeps flame for Olympics. 5
  • Demonstration board shows hypothetical chemical processing system for Dymec. 5
  • Value of HP logo and corporate identity program emphasized. 6‑7
  • Noel Porter looks at FY 64, another record performance. 8
  • HP to acquire Delcon Corp. of Palo Alto, which manufactures ultrasonic detection and test devices. 8
  • Four new plant openings: Colorado Springs; Harrison          Laboratories, N.J.; YHP; Boeblingen, Germany. 9
  • Geneva conference held on use of data processing equipment. 9
  • Travelab sinks in newly paved parking lot in Canada. 9
  • General Motors tests vibration with HP instrument. 10
  • HP refurbishes old equipment at Stanford plant. 10
  • Boston science museum shows Sanborn equipment. 12

December 1964                        Christmas 1964

  • Packard and Hewlett extend 1964 holiday wish. 2
  • New plants open in Colorado Springs; Harrison Laboratories, N.J.; YHP; Moseley, Pasadena, Calif. 3‑4
  • Three engineers promoted to Senior Staff Engineers by board: Arthur Fong, Arthur Miller, Brunton Bauer. 5
  • HP contract for air freight shipping is a first. 5
  • Christmas card examples from around the world. 6-7
  • “Happy Wagon” van is mobile lab for HP spectrum analyzer. 8
  • YHP designs sounding instrument on NASA rocket. 9
  • Sales division has open house at Horman Division. 9
  • Boonton debuts 8925A DME/ATC test set in London. 9
  • W. Noel Eldred, vice president of marketing, discusses plans for company’s marketing operation. 10
  • Marketing managers meet on future of HP’s sales program. 10
  • 45-year veteran retires at Sanborn. 11