1974 – MEASURE Magazine

January 1974 2001 – The New Ice Age

  • HP 3000 computer measure Earth’s atmosphere; speculation about greenhouse effect and new ice age. 2-6
  • Bill Dudley wins ambulance design contest sponsored by Grumman Corp. 7
  • Elaine “Cookie” Cook with the company for 30 years. 8-9
  • Employee attitudes toward work highlights employees’ low use of sick time. 10-13
  • 5245 L-Replacement Electronic counter makes cover of Electronics magazine. 14
  • Second-half profit sharing is $6.7 million. 14
  • HP 3850A electronic distance meter for surveying introduced. 14
  • Hewlett discusses involvement of Barney Oliver, Len Cutler and Dave Cochran in solving a problem for Bay Area Rapid Transit (BART). 15
  • HP European soccer champs. 16

February 1974 The Inner-Space Race

  • Hewlett, Paul Ely and Linda Stanley answer questions about affirmative action; equal opportunity workshops. (diversity) 2-6
  • HP minority employment figures. (diversity) 7
  • HP 1703 oscilloscope aids in identifying cars. 8
  • HP to build more than 1.5 million square feet of manufacturing space. 9-12
  • Plant engineer at Loveland, Colo., conserves energy. 13
  • New HP-65 programmable calculator solves complex problems. 14
  • Semi-annual dividend on common stock of 10 cents. 15
  • Hewlett discusses HP operation in Europe. 15
  • 1973 sales and earnings. 16

March 1974 The Heart Menders

  • HP 7830A ECG heart rate monitors role in recovery of coronary patients. 2-5
  • Employee, Roosevelt Mallory, writes novel, “Harlem Hit.” 6-7
  • Energy crisis and HP energy conservation program. 8-13
  • First-quarter sales up 49 percent, earnings up 67. 14
  • HP 970A multimeter probe offered to employees at discount. 14
  • Hewlett explains reversal of decision to incur long-term debt instead of a pay-as-you-go system. 15
  • HP helps earthquake and flood victims in Mexico. 16

April 1974 Your Share in HP Profit Sharing Growth

  • Profit-sharing program is a philosophy and a formula; all divisions share equally. 2-7
  • Employee on dialysis is kidney transplant recipient. 8-9
  • HP donates instruments to academic institutions. 10
  • COMSYS, HP’s electronic mail system, is cheap, efficient way to communicate. 11-13
  • Lew Platt named Waltham General Manager. 14
  • New minicomputers 2105A introduced. 14
  • New 5830A gas chromatograph combines functions of separate machines. 14
  • HP-45 calculator used in Sahara by UN relief team. 15
  • Riverside flood control district orders HP 3000 computer. 15
  • Microwave Components, OEM component organization, joins HPA. 15
  • Minicomputer education software named TOADS (terminal-oriented administrative data systems). 16

May 1974 HP Private

  • HP confidentiality explained and security of new products. 2-4
  • Handicapped employees’ stories highlighted. 5-8
  • Len Cutler, Don Hammond, and Paul Stoft comment on role of HP Labs. 9-13
  • Hewlett discusses HP economic, financial status. 14-15
  • HP reduces price for HP-35 and HP-45 pocket calculators. 14
  • HP Communications Products team helps transmit educational satellite broadcasts to isolated schools. 16

June 1974 Where Have We Come From?

  • Management meeting discusses reasons for debt as opposed to the traditional pay-as-you-go method. 2
  • Hewlett discusses financial status, developing management capabilities. 2
  • Packard discusses future leadership, corporate objectives. 3-4
  • Ralph Lee comments on HP financial performance. 4-5
  • John Doyle presents necessity of long-term planning in slow-responding areas of business.
  • John Young talks about product trends. 6
  • Bill Terry discusses new products, HP spirit. 7
  • Dean Morton and Emery Rogers make predictions based on business environment. 8-9
  • Alan Bickell and Phil Scalzo discuss accounts receivable. 10
  • Bob Boniface discusses long-term planning. 12-13
  • Workshops focus on marketing, manufacturing, personnel, finance and international topics. 14
  • Ray Wilbur, vice president of personnel, describes HP’s affirmative action effort.
  • (diversity) 15

July 1974 Ringside at a Renaissance

  • North Sea oil discovery in U.K. helps economy and HP in Britain. 2-5
  • HP products number 3,360. 6
  • Hewlett and Packard discuss seven corporate objectives. 7-10
  • Consolidated air shipments; Air Consolidation Program (ACP) improves efficiency. 11-13
  • Corvallis, Ore., purchase for Advanced Product Division. 14
  • First line printers shipped. 14
  • Antonie Knoppers, M.D., elected to board. 14
  • Hewlett explains review and revision of corporate objectives. 15
  • 5062C cesium standard atomic clock measures exactedness of 21 timekeeping centers in 11 nations around the world. 16

August-September 1974 HP’s Uncommon Market

  • HP gambled on the viability of the planned European Economic Community in 1957. 2
  • Hewlett discusses 15th Anniversary of HP in Europe. 3-5
  • History of HP Europe and challenges of language barriers, finance, local currency. 6-9
  • European marketing and sales; HP country organizations strong because they employ and develop local people, serve national interests. 10-13
  • Sophisticated European customers who use HP technology. 14-17
  • HP Europe manufacturing operations began in Europe 15 years ago. 18-22
  • How the HP Way works in Europe; European employees. 23-27
  • Interview with Dick Alberding, director of European operations, on HP future in European. 28-31
  • Misspellings of Hewlett Packard. 32

October 1974 Your Annual Evaluation

  • Annual employee evaluations; personal growth and recognition are unequivocal part of corporate objectives. 2-3
  • Success of flexitime and an 18-month follow-up report; survey results. 4-5
  • Multicultural team develops calculator marketing in Europe. 6
  • Corporate re-structuring changes due to growth of company. 7-10
  • 5950A electron spectroscopy for chemical analysis (ESCA) spectrometer and potential applications. 11-13
  • Blind and deaf employee receives rehabilitant of the year honor. 14
  • HP calls itself leader in minicomputer. 14
  • Hewlett rationalizes reasons for corporate structuring. 15
  • Calculators help learning. 16

November 1974 Heart of Heart

  • HP interface bus and international standards for computer communications. 2-5
  • Europe employees’ achievements. 6-7
  • HP Labs on Deer Creek Road, Palo Alto, opens. 8
  • Security analysts meeting in Palo Alto. 8
  • Neely sales office opens near San Jose airport. 9
  • HEART, new centralized, computerized system for European order processing. 10-13
  • Hewlett discusses 1974 performance and outlook. 15
  • Spectrum analyzer and 5830A gas chromatograph voted among 100 most significant products of the year. 14
  • New HP Europhysics award. 14
  • HP 572-page sales catalog of over 900 products. 16

December 1974 The Quiet Activists

  • Stories of HP volunteers helping others. 2-7
  • John Young, Bill Hewlett and Bruce Wholey assemble 2640A CRTs. 8
  • New product review includes 5830A gas chromatograph, 5453A transmission parameter analyzer (TPA), 78220 Cardiac Monitoring system, 21 MX computer, 1772A oscilloscope, 970 Multimeter probe, HP 80 business-finance calculator. 9-13
  • Sales increase fiscal year up 34 percent and earnings up 66. 14
  • Hewlett discusses asset control, profit sharing, year-end review. 15