1970 – MEASURE Magazine

January 1970 1960-69: Fourfold Growth

  • Retrospective by year of HP in the 1960s. 2 3
  • 1969 growth and change with impact on future; annual report from heads of major operating groups. 4 8, 9 11
  • 1970 model corporate organization chart (insert). 8
  • HP’s board of directors. 12 14
  • Hewlett discusses role of HP’s board of directors. 15

February 1970 Art with a Touch of Technology

  • HP physicists and engineers collaborate with artist on environmental sculpture using lasers to be shown at Expo 70 in Japan. 2 4
  • Avondale comeback to profitability; why was turnaround necessary and how it was accomplished. 5 7
  • Change to segmentation; splitting marketing organizations into separate teams to focus on particular market. 8 9
  • Region south of San Francisco (later known as Silicon Valley) as a place to live; people coming in record numbers, why. 10 13
  • Automatic Measuring Division (AMD) started. 14
  • Building 6 construction begun at Stanford Industrial Park. 14
  • 1970 catalog distributed. 14
  • Hewlett’s 1970 outlook. 15
  • Norm Schrock honored as senior staff engineer; 28 years with HP. 16

March 1970 The Multiplier

  • Computerized test systems, calculators, printed circuits, integrated circuits, instruments create new opportunities for HP and individuals. 2 5
  • Automotive engineering, vibration analysis in Detroit. 6
  • Winter activities of HP around the world. 7 9
  • Latin America and HP’s intercontinental operations: Mexico, Venezuela, Brazil, Argentina, Chile, Peru, Columbia. 10 13
  • Stock purchase plan increases employee contribution to 10 percent of base pay. 14
  • New regional computer data centers throughout U.S. 14
  • Bob Boniface elected vice president. 14
  • IEEE names Noel Eldred, executive vice president, to grade of Fellow (highest grade). 14
  • Hewlett discusses changes in employee stock purchase program. 15
  • Minnesota students receive satellite information. 16

April 1970 Put ‘em on a Pedestal

  • New products shown at New York convention: 3480A digital voltmeter, 5326A timer/counter, 2570A coupler/ controller, 3721A correlator, 8620 microwave solid-state sweeper system, 183 oscilloscope, 8443 tracking generator/counter, GaAsP light-emitting diodes (LEDs). (products with women models). 2-5
  • Arthur Clarke (“2001” author) receives HP 9100A calculator, on his Christmas wish list. 6-8
  • Boeblingen-HP in Germany. 9-11
  • HP Delcon cable fault finders locate faults on telecommunications lines. 12-13
  • Hewlett discusses HP’s strengths: creativity, production capability, reliability and ruggedness (quality). 15
  • Four electronic instruments and systems divisions form group; restructuring along product lines. 14
  • Measuring jet lag with HP monitoring systems. 16

May 1970 HP Wives

  • HP wives groups focus on “feminine tasks”: welcoming newcomers, fund-raising, making new friends; article differentiates them from womens organizations against male establishment and liberation movement. (women) 2 5
  • Medical multitest, multiphasic (AML) lab features HP instruments. 6 7
  • HP Associates’ new ideas for products featuring opto-electronic solid-state display, light-emitting diodes (LEDs). 8 10
  • Bob Boniface, vice president of marketing, talks about customer service and regionalizing. 11 13
  • Arthur Clarke, author of “2001,” meets HP people in Palo Alto. 14
  • Marco Negrete, GM of Loveland, named consultant to U.S. Office of Science & Technology. 14
  • IEEE gives advertising award to Cupertino. 14
  • Hewlett forecasts on the economy. 15
  • Checking pacemakers with HP oscilloscopes, electrocardiographs and counters. 16

June-July 1970 It Starts with Raw Materials

  • Turning 6,000 different raw materials, using 750 different chemicals, into 2,000 parts; added-value industrial skills that transform raw materials to products. 2 5
  • Development of two product ideas, HP 3800A distance meter surveying instrument, laser interferometer. 6 7
  • Data Centers bring data products people together with customers seeking hardware and software assistance. 8 10
  • HP employees in Colorado seek balance between economic growth and untouched environment. 11 13
  • First-half sales up 15 percent, orders up 6. 14
  • Fortune 500 ranks HP 293. 14
  • Profit sharing of $2.7 million distributed. 14
  • Hewlett discusses commitment to international market. 15
  • 20,000th Model 5245 counter ad (woman model added for appeal). 15

August-September 1970 Why Johnny Can Count

  • Computer-based education instruction systems viewed as constructive change for the classroom; HP’s commitment to education market. 2 7
  • Avondale plant exhibits sculpture. 8
  • Queensferry, Scotland, plant hosts diplomats. 8
  • HP monitoring systems used on patient-visitors at Expo 70. 9
  • Calculator sales contest successful. 9
  • HP opens manufacturing plant in Singapore; previously, HP had to buy components from Taiwan, Hong Kong. 10 12
  • Customer contact “girls” (women) of Atlanta sales office. 13
  • Third-quarter sales up 12 percent, earnings down 3. 14
  • First environmental control coordinator, Glenn Affleck, picked. 14
  • Medical Electronics Division receives largest order for patient monitoring systems. 14
  • AC power line module wins WESCON award. 14
  • Hewlett discusses downturn in the U.S. domestic economy, nine-day fortnight (taking every other Friday off without pay). 15

October 1970 Involvement – A Special Report

  • Hewlett calls on employees to become concerned, involved citizens in tackling social problems; community-based activities of employees are reported. 2 12
  • “Age of Aquarius” when peace will guide the planets is more than a myth to many young people; young HP people asked to reflect on the role of the corporation and social responsibility. 13 16

November 1970 Importance of Being Profitable

  • Profitability and corporate objectives; why profits are first among HP’s seven objectives; why not okay to break even in recessionary times rather than cut, cancel, conserve. 2 7
  • Intercontinental Region (Intercon) and its style. 8 10
  • Analytical products market hot issues include consumerism, conservation, crime fighting, environmental control. 11 13
  • Grenoble, France, plant planned. 14
  • 3800 distance meter surveying instrument introduced. 14
  • Hewlett discusses 10-percent work reduction by taking every other Friday off without pay (“nine-day fortnight”). 15

December 1970 Holidays Around the World

  • HP holidays around the world; geographical and regional differences in holidays. 2 3
  • HP 35200A Doppler radar units monitor moving objects and use in commercial, industrial and military markets. 4 5
  • HP in Waltham, Mass., Medical Electronics Division; employees’ views of living in that region. 6 9
  • Noel Eldred, executive vice president and director, dies. 10
  • Year-end sales up 7 percent, earnings down 11. 10
  • Two medical products debut: HP 5690 computerized cardiac catheterization laboratory system, 7830A cardiac monitor. 10
  • 2000C 32-terminal BASIC time-shared computer introduced. 10
  • Hewlett discusses 1970 financial results. 11
  • San Diego division opens new plant. 12